Workshop

Go To Market Strategies for Deploying Asterisk & FreePBX

Preston McNair

Vice President of Sales, Americas Sangoma

Sangoma

Preston McNair joined Sangoma in late 2014, since then he has been responsible for driving Sangoma's Carrier, Enterprise, OEM and channel sales across the Americas. Preston came to Sangoma from a prior acquisition, where he was VP of Sales and Marketing primarily responsible for the FreePBX and SIPStation products. He now is responsible for the entire range of products and solutions offered by Sangoma across the Americas. Sangoma is a trusted leader in value-based Unified Communications (UC) and UC as a Service (UCaaS) solutions. Sangoma's Voice over IP offerings include on-premises and cloud-based phone systems, SIP trunking services, and telephony hardware. Sangoma's products and services are used in leading PBX, IVR, contact center, carrier networks, and data communication applications worldwide. Sangoma is the primary developer and sponsor of the Asterisk project, the world's most widely used open source communications software, and the FreePBX project, the world's most widely used open source PBX software.Preston McNair joined Sangoma in late 2014, since then he has been responsible for driving Sangoma's Carrier, Enterprise, OEM and channel sales across the Americas. Preston came to Sangoma from a prior acquisition, where he was VP of Sales and Marketing primarily responsible for the FreePBX and SIPStation products. He now is responsible for the entire range of products and solutions offered by Sangoma across the Americas. Sangoma is a trusted leader in value-based Unified Communications (UC) and UC as a Service (UCaaS) solutions. Sangoma's Voice over IP offerings include on-premises and cloud-based phone systems, SIP trunking services, and telephony hardware. Sangoma's products and services are used in leading PBX, IVR, contact center, carrier networks, and data communication applications worldwide. Sangoma is the primary developer and sponsor of the Asterisk project, the world's most widely used open source communications software, and the FreePBX project, the world's most widely used open source PBX software.

In this interactive presentation Preston McNair VP of Sales for Sangoma, will outline how you can develop a strategic Go-To-Market plan that addresses critical business questions and needs in the area of Unified Communications:

To build or buy a PBX? On-Premise or Cloud? Self-host or Virtualize? Open Source or Commercial Licensing? What features do you (or your customers) need? What are your future business needs? Disruptive Pricing?

Attend this presentation to gain an understanding of the key UC offerings (SwitchVox, PBXact, and FreePBX) available from Sangoma (including those from Digium - a Sangoma company) along with some recommended best practices when selling and deploying UC solutions from Sangoma.

Many users of Asterisk and FreePBX initially come to the projects because of the attractiveness of the Free & Open Source model, Asterisk is a communication engine that transforms commodity computers into powerful communications servers. Asterisk is the telephony engine that powers FreePBX, the world's most popular open source PBX.

These open source projects combined are utilized in millions of production phone systems globally and are a driving force in the ongoing decline in the number of legacy proprietary phone systems in use.

When building your business around Asterisk-based solutions there are many reasons to look at commercial offerings from Sangoma as part of your "Go to market" strategy. Given this, and the proliferation of technology, it's more important than ever to have a clear goal in mind when choosing an Asterisk-based system and associated suite of products and services to utilize when selecting a UC platform.

Draft Presentation Outline:

Go to Market Strategies

  1. To Build or to Buy PBX?
  2. On-Premise or Cloud? Self-host or Virtualize?
  3. Open Source or Commercial Licensing?
    1. Ease of setup, maintenance, and reliability
  4. What features do you (or your customers) need?
  5. What are your future business needs?
  6. Disruptive Pricing
  7. Training
  8. Asterisk Based Solutions from Sangoma:

Three core Asterisk Based UC platforms offered by Sangoma.

  1. SwitchVox - Enterprise-Class Features with an all-inclusive pricing model designed for small to midsize businesses.
    1. Commercially supports systems from 25-1000 users per Appliance
    2. 60-80% less expensive than competitive solutions based on proprietary technologies.
  2. PBXact - Provides a commercially supported upgrade path from FreePBX, (or starting point)
    1. Commercially supports systems from 25-5000 users per Appliance
    2. Available in Software-only version
    3. If you are familiar with FreePBX, PBXact provides a solution based on FreePBX, but with a commercially ha
  3. FreePBX - Open Source, Millions of Deployments, probably everyone’s first taste of Asterisk-based PBX
    1. Add-on commercial applications to expand functionality

Delivery Methods of these platforms:

  1. On-Premise
    1. FreePBX, PBXact, SwitchVox Appliances
  2. Virtualized
    1. FreePBXhosting.com
    2. PBXact & SwitchVox SaaS licensing model
    3. PBXact & SwitchVox Software Only Licensing Model
  3. Cloud
    1. SwitchVox Cloud
    2. PBXact Cloud
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