Susan Elder joined Jenne, Inc., a value-added distributor of technology products and solutions focusing on unified communications and collaboration, data networking, video conferencing, physical security, the Internet of Things (IoT) and the Cloud, in 2012 after 20+ years of experience in marketing and corporate communications positions for leading companies and organizations. At Jenne, Inc., Elder leads the company’s marketing function which provides marketing programs and services to the 180 technology manufacturers for which Jenne distributes products, as well as to its customers who are value-added resellers. Under her leadership, the company developed and launched Jenne Marketing Pro, a consultative marketing approach providing the company’s customers with marketing campaigns and consultation designed to help build their pipeline.Prior to joining Jenne, Elder served as the Chief Marketing Officer for the American Red Cross of Greater Cleveland where she drove major marketing and communications initiatives that enhanced the organization’s visibility and reputation in the region resulting in increased revenue and support. She was responsible for the delivery of the Red Cross’ health and safety services programs across the region, including sales, customer service, logistics and certified instructors. Prior to the Red Cross, Elder spent 10 years with Invacare Corporation, a publicly-held International Fortune 500 company that manufactures and distributes medical products. She was responsible for building Invacare’s corporate marketing function, including advertising, brand reputation management, co-op programs, graphic design, merchandising, public relations, trade shows and special events, and the website. She also served as the company’s chief spokesperson during her entire tenure.Elder’s expertise extends to branding, media relations, inbound marketing, inbound sales, investor relations, market research and social media. She has received numerous marketing and communications awards, including the SoMe Impact Award at the Midwest Social Media Summit for the social media program she developed for Jenne, as well as the Distinguished Marketing and Sales Award from the Sales and Marketing Executives of Cleveland. She has been named numerous times to the Women of the Channel list published by The Channel Company’s CRN publication, including most recently for 2018. She has served on CompTIA’s Distributor Advisory Council and currently serves on the board of directors of Big Brothers Big Sisters of Lorain County.